If you love Baby, The Stars Shine Bright as much as we do, then chances are you are aware of the kumyas: Usakumya and Kuma-Kumya, who are pretty much Baby's mascots. And no wonder! As it turns out, kumyas have been a part of the brand in one form or another almost since its very beginnings, as you'll see below...
Then in 2002, the very-first Usakumya rucksacks were released!
In 2005, a new Usakumya rucksack appeared with a radically different design. This time, she had ear-bows, red eyes and the Baby logo on her foot-pad. A black version with tartan ear-bows named 'Boy Usakumya' was also released.
Usakumya made her debut on a Baby print with 2006's 'Seven Keys Print' JSK and Skirt series with a brown face and a white suit. This Usakumya also appeared on a special bento-box released round about this time.
It was then in 2008 that the Parisian-style Usakumya made an appearance on a print called 'Usakumya's Stylish Sweet Time' (notice how she still has the Eiffel Tower emblem on her foot in the print) ^.^
2009 was the year the first Usakumya Pochettes and Mini-Rucksacks appeared, and she even made a cameo appearance on 'Lovely Sweet Room' on the chaise lounge alongside a sleepy cat. The 'Friend Usakumya' series was released, which as well as the titular character, featured the debut of the three 'Sweet Mates': Sophie (a yellow teddy-bear), Judy (pink) and Lillian (blue).
2010 saw the general wide-release of the popular Parisian-store Usakumya rucksack, as well as 'Sugar Rose Cake,' 'Friend Usakumya Creamy Quartet,' the very first Usakumya mufflers and many other bits and pieces. ^.^
'Usakumya's Stylish Sweet Time' was re-released in 2012 as part of Baby's Memorial Series! The very-first Pochette cape was also made available, as well as a pen, a hand-puppet and... sticky-tape? :-p
The Sweet Mates made their 4th print-appearance with the 'My Sweet Mates Kumya Strawberry & Lace Millefeuille' series.
The Sweet Mates made their 5th print-appearance on 'My Sweet Mate Kumya's Trick or Treat,' and two of their prints were even chosen for Baby iPhone-covers.
The 'Usakumya chan is Petit Pâtissier' series was released in 2014, and Baby also began to make special limited-edition Pochettes that you could only get either at certain stores or at special functions, and due to their many of them fetch a high price on resell sites! 2014 saw the release of 'Kumya chan's Christmas Holly Night,' 'Kuma Kumya's Royal Kingdom,' 'Milk Chan's Fantasy Wonderland,' the first Kuma-Kumya Pochette, and even Kuma-Kumya mufflers and shoes!!!
This year has also seen the release of many more Kumya items. Not just clothing and bags, but stationary, cushions and a range Line stickers as well!
We're hoping that 2016 brings even more kumyas into our lives! ^.^ 'Til next time!